This award winning national television PSA is part of a campaign to educate the public about generic medications, and to reduce the stigma that they are inferior to name-brand medications. It was accompanied by a range of online and print materials, as well as English and Spanish radio PSAs that I also edited. My talented coworker, Katrina Villavicencio designed the characters and created the art, and I animated the spot.
I animated this with After Effects and Character Animator, and I did theĀ sound design andĀ audio mix in Audition. All the characters head movements and facial features are actually my own performances that were then tweaked in Character Animator.
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