Meet Blue: Generic Medications PSA
This award winning national television PSA for the U.S. Food and Drug Administration is part of a campaign to educate the public about generic medications, and to reduce the stigma that they are inferior to name-brand medications. It was accompanied by a range of online and print materials, as well as English and Spanish radio PSAs that I also edited. My talented coworker, Katrina Villavicencio designed the characters and created the art, and I animated the spot.
I animated this with After Effects and Character Animator, and I created theĀ sound design andĀ audio mix in Audition. All the characters head movements and facial features are actually my own performances that were then tweaked in Character Animator.
Back to Top